![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&rect=7%2C302%2C5168%2C2584&q=45&auto=format&w=1356&h=668&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
![Marek Šottl on X: "People behave toxic because they are forced by toxic environment. Toxicism can be caused by pure survival instincts. (Credit to : The Woke Salaryman) #culture https://t.co/m1A7fCEpWw" / X Marek Šottl on X: "People behave toxic because they are forced by toxic environment. Toxicism can be caused by pure survival instincts. (Credit to : The Woke Salaryman) #culture https://t.co/m1A7fCEpWw" / X](https://pbs.twimg.com/media/FSded7pXIAA5kRq.jpg:large)
Marek Šottl on X: "People behave toxic because they are forced by toxic environment. Toxicism can be caused by pure survival instincts. (Credit to : The Woke Salaryman) #culture https://t.co/m1A7fCEpWw" / X
![Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian](https://i.guim.co.uk/img/media/ed6eb4ec0a953668f9866ebc45b8972ef2a80e1d/0_300_6000_3600/master/6000.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=1611ae7eef5ebe734d61bc0803f0234d)
Four in five people in the UK believe in being 'woke' to race and social justice | Society | The Guardian
![What Exactly Does “Woke” Mean, and How Did It Become So Powerful? | The New Yorker Radio Hour | WNYC Studios What Exactly Does “Woke” Mean, and How Did It Become So Powerful? | The New Yorker Radio Hour | WNYC Studios](https://media.wnyc.org/i/1860/1394/l/80/2023/01/NYRH_012723_Image.jpeg)
What Exactly Does “Woke” Mean, and How Did It Become So Powerful? | The New Yorker Radio Hour | WNYC Studios
![The toxicity of overly woke culture in the media and how certain minority groups are overlooked in favour of more obvious ones: | by Silversparkle95 | Jan, 2024 | Medium The toxicity of overly woke culture in the media and how certain minority groups are overlooked in favour of more obvious ones: | by Silversparkle95 | Jan, 2024 | Medium](https://miro.medium.com/v2/resize:fit:1400/1*ybzEaMi-24t6uBy0EPR9Qg.jpeg)