From Gillette to Waitrose, 'woke' companies alienate Middle England at their peril
Woke is Worth
Gillette and the Year of Woke Business Strategies | A+E Networks
Meet the VERY woke women behind Gillette's controversial 'toxic masculinity' ad | Daily Mail Online
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette is woke now? When brands try to keep up with the times
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
Get Woke, Go Broke?' Not for Gillette or Nike, Sadly
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette Backing Off Social Issues After Backlash Over Toxic Masculinity Ad
Gillette: get woke, go broke? How Gillette's "woke" advertisement stifled their parent company's growth - Jody Bruchon
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette GETS WOKE With #TheBestMenCanBe Because Calling Customers TOXIC Is Smart? - YouTube
Companies can appeal to workers and consumers with liberal messages
Gillette Gets WOKE and Goes BROKE! - YouTube
After going woke and losing $8 billion, Gillette embraces masculinity again | AllSides
Hundreds of British men threaten to boycott Gillette over #MeToo-inspired advert | Daily Mail Online
Opinion | What Trump's fast-food feast and Gillette's woke razor blades have in common - The Washington Post
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
What that Gillette ad says about the trend in woke advertising | Business | phillytrib.com
Gillette on the Razor's Edge After Airing Toxic Ad Against Men — Minding The Campus
Get woke, go broke - Quadrant Online
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Gillette Gets Woke » John C. Wright's Journal
